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Colours

Colour Overview

Our core palette is one of our most powerful components in our brand toolkit. This unique palette provides Copper with a distinct visual identity amongst their competitors.

Colour Codes

Charcoal
CMYK:
74 66 63 70
RGB:
34 36 38
Hex:
#222426
Off-White
CMYK:
5 4 4 0
RGB:
238 238 238
Hex:
#eeeeee
White
CMYK:
0 0 0 0
RGB:
255 255 255
Hex:
#ffffff
Oxide
CMYK:
42 0 24 0
RGB:
125 241 217
Hex:
#7df1d9
Lilac
CMYK:
20 13 0 0
RGB:
198 209 246
Hex:
#c6d1f6
Salmon
CMYK:
0 31 31 0
RGB:
253 189 164
Hex:
#fdbda4
Mint
CMYK:
26 2 29 0
RGB:
189 219 191
Hex:
#bddbbf

Tints & Shades

We can utilise a a range of tints & shades from these colours shown below.
This further enables the Copper brand to work more tonally across print and digital outputs for when we need to achieve more subtle contrast results.

Charcoal 80%
CMYK:
68, 60, 57, 41
RGB:
68 70 72
Hex:
#444648
Charcoal 60%
CMYK:
60, 51, 49, 18
RGB:
102 104 106
Hex:
#66686a
Charcoal 40%
CMYK:
49, 40, 39, 4
RGB:
137 138 140
Hex:
#898a8c
Charcoal 20%
CMYK:
34, 27, 27, 0
RGB:
171 172 173
Hex:
#abacad
Oxide 80%
CMYK:
36, 0, 20, 0
RGB:
146 242 223
Hex:
#92f2df
Oxide 60%
CMYK:
28, 0, 16, 0
RGB:
173 244 229
Hex:
#adf4e5
Oxide 40%
CMYK:
19, 0, 11, 0
RGB:
200 247 235
Hex:
#c8f7eb
Oxide 20%
CMYK:
9, 0, 6, 0
RGB:
227 250 242
Hex:
#e3faf2
Salmon 80%
CMYK:
0, 26, 26, 0
RGB:
253 199 178
Hex:
#fdc7b2
Salmon 60%
CMYK:
0, 20, 19, 0
RGB:
253 210 193
Hex:
#fdd2c1
Salmon 40%
CMYK:
0, 15, 14, 0
RGB:
254 221 208
Hex:
#feddd0
Salmon 20%
CMYK:
0, 9, 9, 0
RGB:
254 233 224
Hex:
#fee9e0
Lilac 80%
CMYK:
16, 10, 0, 0
RGB:
207 217 247
Hex:
#cfd9f7
Lilac 60%
CMYK:
13, 8, 0, 0
RGB:
217 225 249
Hex:
#d9e1f9
Lilac 40%
CMYK:
9, 5, 0, 0
RGB:
227 233 251
Hex:
#e3e9fb
Lilac 20%
CMYK:
5, 3, 0, 0
RGB:
236 241 253
Hex:
#ecf1fd
Mint 80%
CMYK:
22, 1, 24, 0
RGB:
199 225 201
Hex:
#c7e1c9
Mint 60%
CMYK:
18, 1, 20, 0
RGB:
209 231 211
Hex:
#d1e7d3
Mint 40%
CMYK:
14, 0, 16, 0
RGB:
219 238 220
Hex:
#dbeedc
Mint 20%
CMYK:
9, 0, 11, 0
RGB:
229 244 230
Hex:
#e5f4e6

Colour Ratio

Our colour system is built on six primary colours: Lilac, Mint, Oxide, Salmon, Charcoal, and White. These form the visual foundation across all layouts and should be the dominant colours in any composition.

The ratio example shown with Oxide applies equally to Lilac, Mint, and Salmon; use this as a guide when building out any colour combination.

Note: Copper Gradient is reserved exclusively for the brand icon and must not be applied to any other brand element.

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Typography